The Shark Of Sales
Ryan decided to become a student of sales. Learning as many different styles and techniques that he could. But the more training he sat through, the more books he read, and the more conferences he attended, he always found himself thinking, “Okay, enough set-up, just tell me what I need to know!”
Now maybe this was his New York, “rush-rush” attitude talking, but he wanted to just learn the technique, and move on. No “fluff,” no describing it in great detail, just say it and talk about the next point. When he realized it wasn’t just him, that most people lose their interest quicker now more than ever, he knew there was an opportunity. An opportunity to take all of his knowledge, everything he knows about sales, and deliver it in a direct, straight to the point way, in small digestible chunks. So that the person reading, listening or watching him speak, could easily retain the material and use it.